Spotify Launches ‘Your Wrapped Soundcheck’ – Billboard

This 12 months, Spotify is making the streamer’s annual year-end Wrapped marketing campaign extra artist-friendly.

Called Your Wrapped Soundcheck, the brand new function, obtainable through Spotify for Artists, will permit artists to add movies thanking their largest followers for an awesome 12 months on Spotify, record their newest merch and guarantee tickets for his or her upcoming reveals can be found on the platform. These movies and provides will then be promoted to high followers as part of their Wrapped expertise.

By importing brief, video messages of 30 seconds or much less to their Spotify for Artists profiles, artists can let followers know what their help meant to them over the previous 12 months, tease what they’re engaged on subsequent and/or inform a narrative that outlined their 12 months. Artists are inspired to record merch on Shopify (the e-commerce large that partnered with Spotify final October), and supply data concerning their upcoming live performance dates on certainly one of Spotify’s associate websites, plus arrange a Fan Support account to gather end-of-year ideas or drive donations to a charitable trigger.

Artists are inspired to arrange their profiles forward of this 12 months’s Wrapped season. Your Wrapped Soundcheck’s web site offers step-by-step directions to assist artists prepare for the large day.