Rihanna blew the world away with her iconic Super Bowl halftime show, and no, she did not take residence a hefty pay cheque afterwards.
Despite the singer placing within the #work for her efficiency, which was her first in seven years, it’s really customary for performers not to be paid for the occasion.
Not one of many earlier Super Bowl performers, which embrace Beyoncé, Maroon 5, Prince, Bruce Springsteen and Paul McCartney, have been paid for their work prior to now. Below we clarify why.
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The primary purpose why stars aren’t paid to carry out on the Super Bowl is that the promotional alternative for them is so nice.
The Super Bowl historically brings practically 100 million worldwide viewers annually, with this 12 months seeing a record-breaking 110 million viewers tuning in to the main sport between the Kansas City Chiefs and the Philadelphia Eagles.
With that many eyes on the sport, the halftime show is taken into account a golden gig, with artists usually seeing main boosts of their music gross sales and social media following afterwards.
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It additionally explains why Rihanna’s chosen second to powder her nostril with a Fenty Beauty compact wasn’t only a cute shoutout, however a genius one.
The common worth for a Super Bowl commercial is US$6 million, or roughly $8.6 million.
For that purpose, most artists attempt to nab a spot on the Super Bowl if they’ve a brand new album or product to promote. But on this case, Rihanna, who does not seem to have any new music on the horizon, seems to have merely taken the job to spruik Fenty Beauty and fulfill her followers who’ve been nagging her for years to deliver them a efficiency.
An NFL spokesperson confirmed to Forbes in 2016 that whereas they “do not pay the artists” they do “cover expenses and production costs.”
Rihanna’s dancers have been paid for their work, with WIRED reporting that the star’s efficiency required 800 folks’s assist and 80 dancers.
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