Hello everybody. Welcome to Friday. You made it to the tip of the week. Congrats. I’ve a deal with for you all: Taco Bell’s 2024 Live Mas Event. What’s that? It’s mainly a Taco Bell mini-E3 full with musical acts, bulletins, and all of the cringey moments you crave from one thing like this. Yes, when you guessed that this might be a bizarre, late-capitalist fever dream, you’re appropriate.
I had no thought this occasion was taking place till somebody on Twitter started tweeting about it. I instantly dropped every little thing and began watching.
The occasion opened with Taco Bell’s CEO exhibiting up and speaking about how nice the quick meals chain is and the way anybody can get pleasure from its large tacos and burritos. To illustrate this, he pointed to a tweet that I’m 98% sure is a joke and wasn’t meant to be taken severely by anybody, particularly not the dude operating Taco Bell. It known as Taco Bell “the last great melting pot of class in this country.”
After that, there was some extra fluff, and I’ll be sincere with you all: If you tuned into this occasion for large information concerning the Baja Blast or what’s subsequent for Taco Bell’s menu, you have been in all probability a bit annoyed by all of the fluff stuffed into this Ubisoft circa 2015 convention.
At one level, somebody started handing out awards to people for finest menu hack and finest Taco Bell wedding ceremony. Later on, the entire occasion stopped for a couple of minutes to let two dudes play some acoustic music. They sounded high-quality, however digicam photographs of the group (together with a dude’s hat that had “Wet Dreams Surf Club” emblazoned on it) appeared to point that the room was very a lot not into this vibe and simply needed to know what new slop Taco Bell was dropping.
Finally, after almost half-hour of…no matter that every one was, the chief advertising officer at Taco Bell, Taylor Montgomery, confirmed as much as ship some Taco Bell product information to thunderous applause and cheering. The information: Taco Bell desires to and plans on making its standard nacho fries everlasting menu objects. But they’re nonetheless making an attempt to “figure out” how. Okay…
After that, he gave us a shadow-drop (it’s identical to Hi-Fi Rush on the Xbox Developer Direct!), saying a brand new “Cheesy Chicken Crispanda,” a shredded cheese-filled, chicken-stuffed empanada. Folks gasped (not kidding) when he confirmed that this new menu merchandise could be out there nationwide subsequent week.
Next up, he revealed Taco Bell is bringing rooster nuggets to the menu. At the sight of those fried bits of rooster, somebody within the crowd yelled out “No way!” Montgomery was fast to answer: “Yes way! Whoever said ‘no way,’ YES WAY girl!”
Then, after some airhorns, Montgomery revealed a brand new “very limited time” merchandise: Baja Blast ice cream. It is deliberate to launch this summer time. I assume at this level no less than one particular person within the viewers had fainted from all of the Taco Bell information. It was simply an excessive amount of.
And for all you sauce packet sickos, Taco Bell is aware of you’re bored with the boring outdated packets. So it’s altering them up this yr and we obtained our first take a look at the brand new ones. Exciting stuff, people. I’m vibrating.
But Taco Bell wasn’t performed. No. After all that, Montgomery confirmed a picture of a Crunchwrap and stated, “Looks like a regular Crunchwrap, right?” Folks, that’s your first clue that the person is about to trick you all. And he did. It seems, it wasn’t a daily Crunchwrap (GASP!) however actually it contained an enormous Cheez-It.
“Ooohhhhhhh!!” went many of us within the viewers. “WAAHhh!” yelled another person at this revelation.
“I present to you: the Cheez-It Crunchwrap!” More cheering adopted. According to Montgomery, this new merchandise might be out there at each Taco Bell this summer time. The occasion then ended with a rap break.
Enjoy your weekend people, and bear in mind to Live Mas!
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