After years of fan campaigning, Taco Bell is lastly bringing again its Volcano Menu. First teased earlier this yr, the chain is rolling a pair of Volcano Menu gadgets out this week, a transfer certain to please followers of the taco joint’s spiciest choices. Both the Volcano Taco and Double Beef Volcano Burrito can be out there on the Volcano Menu this time round, and Lava Sauce—the chain’s spiciest sauce but—may even be out there so as to add to any common merchandise on the Taco Bell Menu.
Those that use the Taco Bell rewards app will be capable of start ordering Volcano Menu gadgets on Tuesday, June twenty seventh earlier than most of the people will get to organize them on June twenty ninth.
“We’re always listening to our fans, and the extensive passion and needs of the Volcano fanbase could no longer go unmet,” Taco Bell chief marketer Taylor Montgomery mentioned in a press launch. “Taco Bell is always looking to deliver on the ‘surprise’ factor for fans and build on our reputation of choosing authentic partnerships with those who are already mega-fans. So, to bring the heat for this major campaign, we called on none other than Paris Hilton. Always in-the-know of what’s hot, Paris will help bring back these beloved items of the 2000s that never go out of style.”
Hilton will function the corporate’s spokesperson on the Volcano Menu marketing campaign via the summer season as she’ll seem within the chain’s commercials and social media advertisements.
“Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot,” added Hilton. “I am loving being a part of this Y2K revival with my very own Hot Line and hope fans will take my advice to sliv más.”
As part of Hilton’s involvement, Taco Bell has launched a phone hotline at 1-844-THTS-HOT, which followers can name and interact with pre-recorded messages from Hilton.
“Paris Hilton’s iconic presence and Taco Bell’s HOT flavors are coming together to create a deliciously nostalgic experience that will transport you back to the turn of the millennium,” mentioned Krystal Hauserman, CMO of Paris Hilton’s next-gen media firm, 11:11 Media. “The hotline is just the beginning! Fans will be able to join in other fun ways including on TikTok and through new music by Paris that will make you say, ‘That’s Hot!'”
The Volcano Menu first hit Taco Bell areas in 2008 as a limited-time providing. Since then, the menu returned for an extended stint between 2009 via 2013 earlier than being eliminated. It’s anticipated the gadgets can be round via August of 2023 this time round.
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