Every 12 months tens of millions of viewers tune into the Super Bowl for one goal — to see the most important commercials of the 12 months, which frequently consists of some nice film trailers as properly. There’s additionally a soccer recreation and a halftime live performance happening, too. We usually get our first have a look at some of essentially the most anticipated film occasions of the 12 months by way of 30 seconds of footage (typically extra) that succinctly sells the product to common audiences.
I’ve compiled an inventory of the 10 most memorable teaser trailers aired through the massive recreation (in no explicit order).
The Lost World: Jurassic Park (1997)
So many motion pictures on this record did not reside as much as expectations, and The Lost World: Jurassic Park isn’t any exception. Steven Spielberg made us wait 4 lengthy years for a sequel to his monster hit. While the ultimate product dissatisfied, the buildup to the movie’s opening was unbelievable to behold. Delivered on the tail finish of Super Bowl XXXI, the transient teaser, set to Hans Zimmer’s “Backdraft,” sees a T-Rex roaring within the center of a rainstorm earlier than a couple of fast pictures of the cliff/trailer sequence adopted by the immortal phrases: A Steven Spielberg Film. Goosebumps.
Hulk (2003)
Ah, bear in mind the great ole days of superhero flicks like Daredevil, Ghost Rider, and Fantastic 4? (On that word, isn’t it bizarre how the present wave of superhero movies has reverted again to the goofy shenanigans of early 2000s cinema?) At the time, X-Men and Spider-Man had been the lotions of the crop, however Ang Lee’s Hulk appeared poised to take the style to a brand new stage. The Super Bowl teaser garnered a blended response because of the Shrek-like high quality of the title character. However, it was nonetheless sufficient to get our consideration. Whatever your ideas are on the ultimate movie, you possibly can’t fault the advertising and marketing crew for his or her efforts.
The Avengers (2012)
This was it. After years of buildup and intelligent teases, Marvel lastly introduced collectively its merry band of superheroes for Joss Whedon’s The Avengers. Sure, many had already seen a trailer with Captain America — I believe? — or bits and items from the leaked Comic Con preview, however the Super Bowl advert aired amidst the Patriots v Giants: Part Deux and knocked our collective socks off. “We have a Hulk,” Tony Stark says. Superheroes, nay cinema, would by no means be the identical — for higher or worse.
Us (2019)
Following his breakout hit, Get Out, Jordan Peele unveiled his subsequent thriller, Us, to keen audiences. This first look ranked among the many few shiny moments of an in any other case putrid battle between Tom Brady and Jared Goff and promised extra spine-tingling chills — the Jaws shirt was a pleasant contact! The minute-long tease is bizarre, darkish, quirky, and extremely unsettling. Even if you happen to had been solely partially into the sport, the trailer was sufficient to jolt one’s senses. Yeah, I used to be hyped.
War of the Worlds (2005)
Sure, the title results appear to be one thing out of a nasty sci-fi pupil manufacturing, however the first teaser to Steven Spielberg’s War of the Worlds nonetheless wows with some (paradoxically) actually outstanding VFX. The 30-second spot sees Tom Cruise and Co. enter a car. Dakota Fanning cries as explosions erupt offscreen. Then the cash shot: lasers rip by way of a neighborhood, producing a monstrous explosion that engulfs our heroes. If you weren’t offered on the Cruise/Spielberg team-up (their second following Minority Report), this teaser trailer possible made you a believer.
Independence Day (1996)
The advertising and marketing for Independence Day (dubbed ID4) was unbelievable. twentieth Century Fox leaned exhausting on that magnificent shot of the White House exploding — most likely an excessive amount of! — and the epic scope of the manufacturing. We had already seen a couple of teases earlier than this Super Bowl spot, so the 30-second trailer served as little greater than a reminder that ID4 was coming later that 12 months. Still, kudos to whoever got here up with the ominous line, “Enjoy the Super Bowl, it may be your last.”
Mission: Impossible — Fallout (2018)
I’m torn between the Super Bowl spots for Mission: Impossible III and Mission: Impossible — Fallout. The former teases the nice Philip Seymour Hoffman’s menacing Owen Davian, a lot of high-octane thrills, and that unbelievable bridge sequence. But Fallout’s teaser (set to Imagine Dragons’ Friction) runs a whopping two minutes and does an excellent job exhibiting off the movie’s huge scope, unbelievable stunts, and Henry Cavill’s extraordinary biceps reloading expertise. Good hell, this Super Bowl additionally featured the Patriots. Thank God Tom Brady retired.
The Mummy (1999)
I’ve by no means been extra hyped for a teaser trailer than for Transformers: Revenge of the Fallen. I cherished Michael Bay’s unique function and was ecstatic to see what the person would do for an encore. The trailer didn’t arrive till late within the recreation. Still, I bear in mind dashing residence and ready for my laptop to render the damned factor to get a glimpse at extra high-octane robotic motion. Boy, did the trailer ship! By the seems to be of issues, this promised to be a darker, grittier Transformers film, replete with the tagline “Revenge is coming.” Unfortunately, the film sucked, however this primary look was glorious.
The Matrix Reloaded and Revolutions (2003)
1999’s Super Bowl additionally supplied our first have a look at The Matrix. Personally, the primary teaser made the pic appear to be a reasonably generic motion car with Keanu Reeves, save for a fast shot of bullet time. Obviously, that wasn’t the case, and The Matrix went on to grow to be one of the best sci-fi actioners of all time. A number of years later, the hype for the sequels, The Matrix Reloaded and The Matrix Revolutions was by way of the roof. Warner Bros. solely intensified the thrill with a terrific one-minute have a look at each movies. Ah, man, the motion, the spectacle … jaw-dropping. If reminiscence serves, this was solely our second have a look at the sequels following a teaser that hit the summer season earlier than. Great stuff.
Armageddon (1998)
The most unbelievable Super Bowl teaser of all time, Michael Bay’s Armageddon, will get the juices flowing with a hefty batch of good ole common Americana. Like the movie, the minute-long tease is extremely over-the-top, however in a great way. I imply, the American flag is superimposed over a shot of Bruce Willis and firm strolling in sluggish movement whereas a choir bellows America the Beautiful over the soundtrack. It’s friggin’ superior and hilarious in equal measure — kinda just like the movie. I vividly bear in mind watching this reside and saying, “Holy shit, I have to see that movie!” I imply, Willis plus Ben Affleck, Liv Tyler, and the man who made The Rock and Bad Boys? Sign me up.
Honorable Mentions:
- Logan – Amazing Grace blended with Hugh Jackman’s aged Wolverine slicing up unhealthy guys? Hell yeah.
- Solo – Sure, it bombed, however the first teaser for Ron Howard’s Solo is a visible feast.
- Batman v Superman: Dawn of Justice – WB ran two advertisements to advertise BvS, one highlighting Metropolis, the opposite Gotham. Different, however in a great way.
- Avengers: Age of Ultron – Hulk Buster Suit. Enough mentioned.
- Top Gun: Maverick – Tom Cruise going nuts in a jet? I do know what film I’m watching this summer season.
- Gladiator – It’s simply 30 seconds of Russell Crowe as Maximus slicing faceless foes together with his sword — of course it’s superior!
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