Collaborative initiatives lead to considerably extra streaming success on Spotify, new analysis from the platform signifies.
They’ve now quantified the affect of collaborations, the releases of which lead to greater streaming numbers and extra natural searches whereas increasing the artists’ attain in new places. Spotify calls this phenomenon “The Crossover Effect.”
“We took a look at more than 40 of the biggest crossover collaborations from the last 12 years and found that six months after the collab was released, 75% of artists involved saw an increase of at least 10% in overall Spotify streams across their catalogs compared to the six months prior,” explains a report from Spotify. “More than 50% of those same artists saw their number of streams grow by at least 50% in that same time period, while 30% saw their number of streams rise by at least 100%.”
Collaborations not solely present a collision course for fan bases to unite, but in addition put the music in entrance of distinctive, untapped audiences and new markets, in accordance to Spotify.
“I think one of the biggest things is how music collaborations can connect genres,” mentioned John Stein, Spotify’s North America Head of Editorial. “We see a lot more of these collaborations, and I think each artist’s core audience seems to be more open to these moments than in the past.”
You can learn Spotify’s full report right here.
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