The Hunt: First Edition and How It’s Helping Us Plan for Future Roblox-wide Events

• The Hunt: First Edition attracted 34 million customers who spent 128 million hours finishing 212 million quests. 
• 100 creator groups constructed new quests showcasing a various vary of experiences.
• Our customers and creators supplied useful insights that may make future community-wide occasions even higher.

For two nice weeks final month, 34 million Roblox customers tackled brand-new quests throughout 100 of our creator experiences as a part of The Hunt: First Edition, our first community-wide occasion in three years. It was successful primarily based on many metrics, together with the 212 million quests our customers accomplished and the 800,000 customers gathered for the beginning of the occasion. The intensive engagement we noticed from customers and creators makes us enthusiastic about the way forward for community-wide occasions on Roblox. And, the invaluable insights we collected will assist us plan them going ahead. 

We designed the Hunt: First Edition, which ran from March 15 on cell, PC, console, and VR, with one thing for everybody. Users curious about dipping their toes into taking part might earn a reward after simply 5 quests. Those keen for unique and uncommon rewards accomplished much more quests. And essentially the most intrepid explorers earned the coveted Infinite Egg — a nod to the beloved egg hunts we’ve run prior to now on Roblox — after finishing a minimum of 95 quests.

Here are a few of the largest highlights from the 2 weeks of The Hunt: First Edition:

• 100 of our high experiences had brand-new quests, together with Doors by LSPLASH, Arsenal by ROLVe, Piggy by MiniToon, and Catalog Avatar Creator by ItsMuneeeb. 
• Video Star influencers put collectively unimaginable livestreams, never-before-seen collaborations, and a ton of hype content material all through the occasion. That included handing out Hunt-exclusive gold Vault Headphones to customers who joined them within the occasion hub. 
• We have been excited to see a lot fan-made content material emerge. For instance, customers created guides on the toughest and best quests to finish, in addition to suggestions and methods on the right way to beat quests.

The Hunt: First Edition is the newest instance of what’s doable when our creators and customers come collectively. Many in our group have nice reminiscences of widespread hunts prior to now like Metaverse Champions in 2021. 

That was particularly highly effective in showcasing and driving discovery of our creators’ improbable experiences. Since then, we’ve listened to and heard our group’s suggestions that occasions like this are necessary for them. “It’s awesome to see an official event back on the platform,” mentioned MegaSquadMo, considered one of our Video Star members. “The effort some games put in was amazing. Watching the community come together to help each other complete badge quests and unlock avatar items was really cool after such a long break. Hoping this sets the stage for even better events in the future!”

So consider The Hunt: First Edition as a light-weight re-entry into community-wide occasions. In the approaching months and years, we’ll proceed our new sequence and discover contemporary themes and concepts that may rev up our group.

Looking Into the Future

We discovered a ton from The Hunt: First Edition and we’re already interested by the right way to apply these classes to future occasions. Throughout the method, our group supplied useful suggestions on what energized them and the iterations they’d wish to see in future group occasions. Among the insights that may assist us plan nice future group occasions: 

• Users cherished attempting out a broad vary of latest experiences.
• They appreciated the nod to previous occasions, together with the Infinite Egg, for those that accomplished 95 quests.
• Getting our creator and influencer communities concerned prematurely helped get them excited and, in flip, to achieve out to their gamers and audiences. That drove extra engagement. 
• We’ll work carefully with creators sooner or later to outline greatest practices for occasions like these.

But there’s nonetheless extra to study from final month’s hunt. That’s why Roblox founder and CEO, David Baszucki, will invite a person who closely participated within the Hunt and the creator staff behind one of many quests for The Hunt: First Edition to our headquarters in San Mateo, California to offer suggestions. There, they’ll have dinner and put their heads collectively at a product planning brainstorming session primarily based on their experiences throughout final month’s occasion.

We love that Roblox is pushed by our group’s wonderful creativity. The Hunt: First Edition was an amazing instance of the place our creators can take our platform once we empower them to take the lead. “We saw amazing engagement across several of our games, sometimes from players who haven’t played in years,” mentioned alertcoderf, CEO of Twin Atlas. “It was a great opportunity to show them everything that’s changed since they last played!” 

We’re now engaged on new instruments to assist our creators maintain their very own occasions tied to main moments they need to share with their audiences. In the meantime, we are going to proceed studying from our ever-evolving group, and we are able to’t wait for the subsequent iteration of The Hunt. So keep tuned!