Not solely is “The Last of Us” drawing huge TV rankings and buzz, it is now getting reward from menstrual cup firms for selling the product and boosting gross sales.
No huge spoiler’s right here, however when you missed final week’s episode … you did not see the primary character, Ellie, getting gifted a menstrual cup. At first, Ellie, who was born in a post-apocalyptical world appears a bit confused, however then she will get excited as soon as she realizes what it’s … saying “gross” with a smile on her face.
While the scene was fast, followers hopped on-line to rejoice the importance of bringing ladies’s well being to the forefront and displaying off a reusable different to tampons and pads.
A rep for The Flex Co., which makes menstrual cups, tells TMZ they noticed a 400% enhance in gross sales within the 2 days after the episode aired on HBO, a testomony to media’s “unparalleled power to destigmatize periods.”
Over at Cora Life, one other menstrual cup producer, a rep says they’re thrilled to see a sustainable menstrual care product make it on such a high-profile present … and so they’ve additionally seen a slight uptick in orders.
Worth noting, ‘Last of Us’ did not depict a particular model, however clearly, it is prompted shoppers to analysis them.
menstrual cup illustration on this week’s The Last of Us… that’s what we wish to see
— Emma Keith (@emma_ckeith) February 20, 2023
@emma_ckeith
Lena Cup can also be getting extra hits — a rep says the market was “energized” by the HBO shoutout, and so they’re all hoping the scene normalizes gifting menstrual cups.
While people at Cora Life say some viewers tuning in won’t have identified what the menstrual cup was … they do now, and it makes the scene much more highly effective.
Discussion about this post