The latest quantity in Alice Oseman’s powerhouse LGBTQIA+ graphic novel collection Heartstopper broke a British record in its first week of sale – changing into the UK’s quickest promoting graphic novel ever with the launch of its fifth e book on December 7, 2023. This feat was achieved in a mere three days. The collection is printed by Hodder Children’s Books in the UK and Graphix in the US (December 19, 2023).
According to The Bookseller, inside three days Heartstopper vol 5 had offered 60,012 copies – making it the highest promoting e book throughout all classes that week (roughly 15,000 extra copies than Kate & Kay Allinson cookbook Pinch of Nom Express, printed by Bluebird). By a whopping 300%, Heartstopper vol 5 had smashed the present record set in September 2015 by the UK’s final highest promoting graphic novel – Joe Sugg, Amrit Birdi and Matt Whyman for Username: Evie (Hodder & Stoughton), which offered virtually 14,000 copies in its first week.
Talking about this milestone in a Guardian article, Oseman mentioned:
“I’m utterly blown away by the information. Heartstopper is a narrative I care a lot about and for it to interrupt information is one thing I may by no means even have imagined.
Adding:
“Heartstopper is a story that centres joy, love and queerness, and to see it embraced in this way by so many readers, young and old, gives me a real sense of hope. I am extremely grateful to all the fans who have supported me and the Heartstopper journey, it all feels incredibly special.”
The LGBTQIA+ graphic novel collection of boy-meets-boy had already been a constantly sturdy vendor primarily based on phrase of mouth and social media. Its progress was turbo-charged by the 2022 launch of the Netflix collection – driving sales up in the UK by over 200% in 2023 alone, following the conclusion of its second season – and turning it into a world phenomenon. A 3rd season of the present is at the moment in manufacturing. Volume 5 is the penultimate e book in the beloved collection, which can be serialised on Webtoon and Tapas, with the remaining quantity anticipated someday in 2024.
According to Nielsen BookData – which has been monitoring UK e book sales since January 1998 – Alice Oseman stands as the third highest promoting graphic novel writer, having offered £11.5 million ($14.65 million) value of copies, behind the work of comics writers Robert Kirkman (£15.2 million/$19.36 million) and Alan Moore (£13.1 million/$16.68 million). This would arguably place Oseman as the highest promoting solo graphic novel writer in the UK.
In August 2023, a Guardian editorial had mentioned about the collection:
“Though many people above a certain age may be unaware of it, Heartstopper is a cultural powerhouse. Popularised through social media channels, it helped to keep bookshops afloat through, and after, the pandemic, while spreading a feelgood spirit among its young, multimedia-savvy, readers, to whom it has sold 8m copies. Whether it would have become so huge in happier times is a moot point. But the phenomenon casts a revealing light on rapidly changing relationships both in the real world and in the interlinked media industries that represent it.”
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