A latest ballot requested 10,000 US and Canadian TikTok customers between the ages of 18 and 45 if they’re studying extra as a result of of BookTok, the bookish group on the social media platform. BookTok is broadly believed to have pushed an enormous bump in e-book gross sales and elevated the recognition of studying typically.
The survey was executed in May 2023, and it discovered that 48% of TikTok customers in The United States and 53% of Canadian customers reported studying extra as a result of of the affect of BookTok.
Users didn’t simply report studying extra as a result of of BookTok: they stated they had been studying considerably extra. USA respondents averaged reporting studying 60% extra, whereas Canadians stated they learn 58% extra. 62% of U.S. American and 70% of Canadian customers stated they’ve learn a e-book based mostly on a TikTok advice.
States and provinces differed in how a lot they reported BookTok affecting their studying. Michigan respondents stated they learn 31% extra as a result of of its affect, whereas Nebraska reported studying 70% extra. New Brunswick customers stated 25%, whereas Saskatchewan customers reported a 63% enhance on common.
Those decrease numbers might replicate a inhabitants proof against BookTok’s charms — or maybe these customers had been already energy readers!
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