World-renowned digital music competition Tomorrowland has partnered with German automotive large BMW to develop an AI-powered music instrument.
The instrument, dubbed “Future Record,” permits customers to enter prompts so the AI can “create a record that embodies what Tomorrowland means to you.” Once you have answered questions on your stage identify, desired tempo and to whom you are dedicating the observe—amongst different prompts—this system spits out a roughly 30-second clip to share through social media.
Don’t count on this system to generate a monetizable masterpiece. After all, generative AI continues to be in its nascent levels by way of its viability in music. However, whereas the audio it created for us was simplistic, uncooked and unmastered, the requested vitality and parts have been genuine.
The “Future Record” software program is skilled on various totally different kinds, reminiscent of euphoric, energetic and melancholic, and in a position to generate lyrics. Each vibe and style comprises three tracks that match the model. Moreover, there are 4 variations of every of these 45 compositions, for a complete of 180 items.
Tomorrowland
BMW has been increasing its world music advertising and marketing efforts since 2019, in accordance to Little Black Book.
“Music inspires, shapes memories and encourages people to come together,” Sascha Behmel, BMW Group’s digital market lead, instructed the outlet. “It speaks one global, emotional language. As a relationship brand with ‘joy’ at its core, Tomorrowland is a perfect match for us as a brand engagement.”
Try BMW and Tomorrowland’s “Future Record” for your self right here.
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