Tomorrowland Confirms TikTok as Official Content Partner for 2023 Festival

Tomorrowland and TikTok have introduced a partnership forward of the competition’s return to Belgium in 2023.

TikTok has been confirmed as the official content material companion of Tomorrowland. The platform will function behind-the-scenes footage from artists and host TikTok LIVE broadcasts of headlining performances from the competition’s iconic Mainstage. These embrace units by Steve Aoki, Timmy Trumpet, Afrojack and Armin van Buuren, amongst others.

This 12 months’s fest options over 750 artists, who will carry out throughout a staggering 16 levels.

“TikTok has opened the doors to a new world with such a high hunger for content consumption that hasn’t been seen since our early Tomorrowland aftermovies,” stated longtime Tomorrowland favorites Dimitri Vegas & Like Mike. “These travelled to all corners of world back in the day, in an era before traditional social media started limiting the reach of creators, and we can’t wait to show a whole new generation what Tomorrowland is all about.”

In addition to TikTok’s devoted Tomorrowland hub, there may also be in-app playlists and bespoke activations to get the competition’s world group extra concerned.

“With its legendary lineup and truly global audience, Tomorrowland is the perfect festival partner for our flourishing community of #ElectronicMusic lovers who congregate on TikTok,” added Michael Kümmerle, Business Development Lead, Global Music Content & Partnerships at TikTok. “As our relationship with the genre deepens, we’re incredibly excited to help grow the festival even further by giving our community 24 livestreams and a truly 360 degree experience of Tomorrowland on TikTok.”

Tomorrowland 2023 will happen throughout two weekends: July 21-23 and July 28-30. You should buy passes and discover out extra right here.