Tyla Makes Splash With Viral R&B Hit ‘Water’ – Billboard

Tyla scores her first look on the Billboard Hot 100 chart (dated Oct. 14), as “Water,” the breakthrough single for the South African singer-songwriter, debuts at No. 67.

The tune, launched July 28 on FAX Records/Epic Records, arrives on the chart with 6.4 million official streams (up 22%), 3.1 million radio airplay viewers impressions (up 128%) and 1,000 downloads bought (up 9%) within the United States within the Sept. 29-Oct. 5 monitoring week, in keeping with Luminate.

Among Billboard’s different multi-metric charts, the one rises 7-6 on Hot R&B Songs and 36-22 on Hot R&B/Hip-Hop Songs. Further on radio, “Water” debuts at No. 39 on Mainstream R&B/Hip-Hop Airplay and No. 47 on R&B/Hip-Hop Airplay.

The tune can be constructing internationally, because it jumps 71-38 on the Billboard Global 200 and 74-41 on the Global Excl. U.S. chart, and hits the highest 10 (up 12-10) on South Africa Songs. It additionally holds at its No. 2 excessive on Billboard U.S. Afrobeats Songs.

TikTook has been a significant contributor within the tune’s rising profile. A portion of the observe has soundtracked over 600,000 clips on the platform, largely to a viral dance problem.

Tyla is a relative newcomer to Billboard’s charts. She charted one tune previous to “Water”: “Been Thinking” reached No. 27 on Rhythmic Airplay and No. 36 on Mainstream R&B/Hip-Hop Airplay earlier this 12 months.

Outside of “Water” and “Been Thinking,” Tyla has launched 4 extra songs on streaming providers: “Getting Late” with Kooldrink; “Overdue” that includes DJ Lag and Kooldrink (from the second season of the South African Netflix TV collection Blood & Water); “To Last” (together with a remix that includes DJ Maphorisa and Young Stunna); and “Girl Next Door” with Ayra Starr. She has additionally collaborated with the likes of Major Lazer, Daliwonga, Marioo and Kelvin Momo.