Usher Becomes Latest Star to Partner with Kim Kardashian’s SKIMS

Usher is hopping aboard Kim Kardashian‘s undergarment practice — he is simply the newest star to associate up with her and promote her SKIMS line … and yeah, he is shirtless for it.

Kim and co. had been ready to get Usher to agree to be the most recent face for his or her SKIMS Men’s marketing campaign — they usually bought him to rock their underwear line for fellas … together with their SKIMS Stretch assortment in addition to their SKIMS Cotton assortment.

As a part of this new drop that includes Usher … they’re additionally releasing 4 new colorways.

It goes with out saying — the actual fact KK signed Usher to SKIMS is a large deal … particularly since he is a well known intercourse image, even lately. That’s sorta alluded to on this picture shoot right here — the place Mr. Raymond is baring his torso, with his chiseled abs on show.

BTW, there was a video filmed for this team-up as effectively … and in it, Usher talks about why he signed on, however extra importantly — the way it relates to this new album of his, “Coming Home.”

Based on what he says right here, you may argue this can be a full circle second for him — Usher appears to be leaning into his R&B roots … together with what made him uber fashionable to start with, like his killer appears. There’s a restricted version digital model of his album that is dropping as a part of the partnership … it is releasing on Feb. 8 at 9 PM PT/Feb. 9 at midnight ET.

As for these new SKIMS merchandise themselves … the underwear are gonna be up for grabs beginning Feb. 12 at 9 AM PT — you’ll be able to clearly get ’em on the SKIMS Men Shop web site.

Usher’s addition to the lineup comes on the heels of Kim snagging different hunks within the business to promote her firm — keep in mind, she already bought Neymar Jr., Nick Bosa and different scorching dudes to rock the gear … and now, Usher is within the combine as effectively.

SKIMS is low-key taking on the style world — everybody appears prepared to strip down and pimp the product … making ya surprise, how the hell do this stuff really feel in individual.