Usher‘s largest hit single, “Yeah!” nearly did not occur, if not for his label boss L.A. Reid threatening him like a mob boss … not less than, that is how producer Rico Love remembers it.
The embellished singer/songwriter was a latest visitor on Home Grown Radio the place he regarded again at his first huge break — writing the “Throwback” music on Usher’s chart-topping “Confessions” album, which celebrates its twentieth anniversary this 12 months.
Home Grown Radio
Rico says he was readily available when Usher first heard the demo to “Yeah!,” written by Sean Garrett, which initially failed to impress the R&B megastar … who flat-out refused to document the monitor.
Rico admits he additionally thought the music was corny — he says the opening lyrics, “Up in the club with my homies/Tryin’ to get a little V.I./Keep it down on the low-key” … made him fall on the ground laughing.
On the opposite hand, Reid — who was the President of Arista Records on the time — heard a success and demanded Usher push the music out forward of the unique first single, “Burn.”
TMZ Studios
When Usher pushed again additional, Rico says Reid did not give him a lot of an choice and instructed him to “do the f***** song” and hung up on him instantly after!!!
The robust love paid off in plaques … “Yeah!” topped the charts for 12 weeks straight, and “Confessions” went on to be licensed Diamond. Rico calls it nice A&R’ing.
This Sunday would be the final told-ya-so second when Usher (and probably Lil Jon and Ludacris) rock the music for thousands and thousands through the Super Bowl!!!
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