As 2022’s most profitable Ok-pop debut with the triple-punch launch of shock singles “Attention,” “Hype Boy” and “Cookie,” NewJeans have adopted up with the brand new monitor “Ditto” that reveals off a cooler and extra delicate pop strategy appropriate for the winter months.
While their NWJNS EP was extra targeted on effervescent pop hooks suited to the sunshine, “Ditto” is extra delicate whereas remaining true to the candy type NewJeans established in the beginning. Over a smooth, chopped-staccato beat considerably paying homage to the Baltimore membership type, members Minji, Hanni, Danielle, Haerin and Hyein combine eerie, dulcet harmonies with enjoyable and quick melodies to match the breakbeat. The quintet spill in regards to the rush of hoping to take the following step in a relationship and having their emotions reciprocated: “I don’t want to stay in the middle, like you a little/ Don’t want no riddle…/ Say it back, oh say it ‘ditto’/ I want you so I want you/ So, say it ‘ditto.’”
While Danielle wrote on “Attention” and Hanni wrote on “Hype Boy,” this time eldest member Minji helped write “Ditto,” giving three of the 5 members songwriting credit simply 5 songs into their profession. As the group informed Billboard in an earlier interview, NewJeans label CEO Min Hee Jin provides the group “plenty of opportunities to participate” in numerous methods of their music regardless of being so new within the trade.
Just like how “Hype Boy” and “Attention” had been launched in a number of music video variations to assist inform the group’s tales, “Ditto” comes with two completely different visuals. The video’s “Side A” and “Side B” variations each deal with a glance again to the 5 NewJeans members enjoying and dancing in youthful college days alongside a sixth, faceless pal in an arm solid who tends to report their dance rehearsals. While the viewer by no means will get to see the sixth pal’s face absolutely, we comply with her journey which features a crush on a schoolmate and reminiscing on her time with the ladies by trying by means of previous VHS tapes as an grownup.
Visually, the “Ditto” video does a improbable job in capturing not simply the expertise center floor of the ’90s/’00s, the place reminiscences lived on fuzzy video cameras and grainy VHS tapes, however within the loneliness and awkwardness one can really feel in adolescence, even when surrounded by associates. Lyrically, “Ditto” is likely to be initially thought to be a few romantic crush, however the visible gives the potential for hoping a brand new pal reciprocates your emotions to take a friendship to the following degree too.
As beforehand reported, “Ditto” is NewJeans’ pre-release buzz monitor forward of the brand new single “OMG” dropping on Jan. 2. Check out each the “Side A” and “Side B” variations of “Ditto” beneath:
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