WAUNAKEE, Wis. – A number of hours after apply begins with gamers juggling tennis balls and Def Leppard rattling via the gymnasium, a short time after serving teams are divided into Packers followers and non-Packers followers, Kelly Sheffield sits in a wine bar and describes his first workplace as a university volleyball head coach. This was at Albany. He shared house with rakes, shovels and snowmobiles belonging to the grounds crew. He assumes his pc was the primary one ever made. For the primary residence match, he scrubbed web poles carrying his swimsuit. Thirteen folks confirmed up.
This viewers, on this Tuesday evening, is into it. It ought to be. We’re a brief drive north of Wisconsin’s campus. Also it’s $100 a head to get in.
“B.S. and Bourbon” is the occasion, with a part of the proceeds redirected to volleyball NIL efforts. Storytelling is required, and Sheffield cycles via his library of hits. How he inherited the varsity’s “party team,” as he places it, and by some means it reached the NCAA championship match that winter of 2013. How he schemed to get air con put in in UW Field House. How he ticked off the Big Ten and tv networks with a tweet about protection. How Waunakee police as soon as pulled him over as a result of he was following his younger daughter in his automotive close to a park and somebody known as in a suspicious driver.
People giggle between sips, however there’s a pant, too, when the visitor of honor jokes that he can’t speak about his taking part in profession as a result of there isn’t one. It’s a seminal reality, and but, wildly, information to some patrons: Sheffield runs a volleyball powerhouse having by no means competed within the sport. How their coach has carried out that little bit of alchemy, how he’s turn into a filter-free advocate for the sport whereas constructing a staff positioned to chase one other nationwide title, is basically a thriller to them.
He doesn’t want all evening to clarify that half.
“If I didn’t ask questions,” Sheffield tells the gang at Red & White Winebar, “I wouldn’t be where I am right now.”
Wisconsin’s volleyball staff received the 2021 NCAA championship. (Jamie Schwaberow / NCAA Photos through Getty Images)
As of Thanksgiving week, the overall is 559 wins in 22-plus seasons throughout three jobs, together with 18 appearances within the NCAA Tournament. Wisconsin volleyball has reached 5 Final Fours, and Kelly Sheffield has been on the sideline for 4 of them. It was 4 straight Big Ten championships till a loss at then-No. 16 Purdue on Friday put a fifth out of attain. This stopped being quirky a very long time in the past. Actually, this isn’t even the primary time a head coach with zero taking part in expertise has led a volleyball leviathan, nor the primary time such a coach has obtained a paycheck from this specific faculty. John Cook — the pinnacle coach in Madison from 1992-98 — checks each packing containers, and he’s bringing unbeaten No. 1 Nebraska to city on Friday for a rematch of a five-set epic performed on Oct. 21.
Still, this is the primary time a traditionally aggressive program has a coach with a nationwide championship trophy displayed on an finish desk, and it’s just a little preposterous that “18-year-old 8th grade cross-country coach” is without doubt one of the first strains on his resume. To boot, the Badgers run a system utilized by solely a small fraction of the nation’s 300-plus packages, whereas often doing circus methods earlier than apply or watching Monty Python clips or singing alongside to Earth, Wind & Fire within the movie room. (On the twenty first of September, naturally, after Sheffield hand-wrote the lyrics on the dry erase board.)
Because he didn’t come up in thrall to the game’s conventions, Wisconsin’s coach sees issues eclectically. He doesn’t imagine there’s a restrict to discoverable solutions within the sport. Think like a scientist, Sheffield tells his staff, over and time and again. “Sometimes you’re testing things out and it’s not always going to be perfect,” says junior Anna Smrek, the Badgers’ 6-foot-9 – that’s right, 6-foot-9 – center blocker/right facet hitter. “It’s kind of like a hypothesis. You’re working things out. It’s not your statement yet, right?”
It’s the enjoyable within the 53-year-old’s fascination with volleyball — “Every match, there is a path to winning, and I’m obsessed with trying to find that,” Sheffield says — and it’s maybe solely exceeded by how he fell into it.
He grew up in Muncie, Ind., and the extent of his volleyball expertise was placing a cutout of a ball on his head and cheering for a Burris High School staff that was within the midst of successful 21 state championships in 35 seasons. He was a pupil at Ball State when a former highschool classmate known as to ask if Sheffield had seen her boyfriend at a bar the earlier evening. As it occurred, the previous classmate was teaching Burris’ junior varsity staff. As it occurred, Sheffield was a single faculty man. So he provided to assist, ought to assist ever be wanted from somebody who knew subsequent to nothing in regards to the sport.
His first yr was 1989. The staff went undefeated. He’d plunged into Muncie’s volleyball incubator at peak temperature. “I loved the techniques,” Sheffield says. “I loved the tactics, I loved the systems. I loved the challenge of not knowing, but the chase of trying to know.” As he added duties with Munciana Volleyball Club, he visited any apply he might, from highschool groups to Rick Majerus’ basketball exercises at Ball State to the school’s marching band rehearsals. He crammed authorized pads with exacting particulars: names of drills. Where the coach stood. The phrases popping out of his or her mouth. He would spend three hours on the Ball State pupil union writing a two-hour apply plan. He hit towards a wall, time and again, to train himself good hand contact so he might enter balls correctly in apply and really get issues completed.
He bartended at evening and passionate about teaching in the course of the day, working any camp or clinic that will have him. “This wasn’t about a career at all,” Sheffield says. “I was having a blast.”
After Sheffield labored a Bowling Green camp throughout his mid-20s, then-Falcons coach Denise Van De Walle really helpful him to longtime Houston coach Bill Walton for a limited-earnings place. Sheffield labored Walton’s camp after which interviewed for the gig. His first impression was … not nice. Walton requested Van De Walle why she despatched him this loser who ordered a Diet Coke as an alternative of a beer. “He called me up and said, ‘I don’t want to hire you, but Denise is making me,’” Sheffield recollects. He packed his automotive in two hours, drove 20 extra, and made the second exercise of two-a-days in the summertime of 1997, the beginning of a brand new path value a tidy $12,000 a yr.
But then, all alongside, Sheffield has felt like he’s getting paid to do one thing he’d pay somebody to let him do. It satisfies the aggressive urges of a man who needs to wager on which elevator will open first, or which grocery retailer line will transfer quickest. It feeds a compulsion to determine issues out. The closest Sheffield will get to explaining it: He was as soon as the youngest Eagle Scout in Indiana historical past. And then somebody put him in cost of a school volleyball staff.
“If you’re going to start something,” Sheffield says, “let’s fricking go.”
Which means questions. All the questions. Like the time at Dayton he puzzled why the band didn’t present up for volleyball matches, and the response “Well, it never has” wasn’t ok. “Kelly does not have the bias of experience to keep him from reaching high,” says Wisconsin affiliate head coach Brittany Dildine, who has been on Sheffield’s workers since 2009.
How else to clarify these first frenzied months in Madison in 2013? Sheffield interviewed in a swimsuit he borrowed from his brother-in-law, ran out of fuel in the course of the transfer from Dayton and inherited a roster with 4 future first- or second-team All-Americans … however not loads of route or discretion. The Badgers had missed 4 straight NCAA Tournaments. One of the primary staff conferences lasted three hours. “We had to learn to be tough,” says Wisconsin assistant coach Annemarie Hickey, who was then a senior. “It was very, ‘What we’re going to try to do is hard,’ and he laid it all out in front of us.”
That group reached the nationwide championship sport as a No. 12 seed, dropping to Penn State. The bar hasn’t lowered since.
Instant success, for the pinnacle coach whose profession began within the equal of an tools shed. It’s ironic provided that you weren’t in that Chevy Tahoe on the street from Dayton to Madison way back. Somewhere alongside the best way, Dildine considered a vital query.
“Well,” she mentioned, “what are we going to do at Wisconsin?”
Her boss checked out her, incredulous.
“What are you talking about?” Sheffield replied. “We do what we do. We just do it there.”
Three days after developing irritatingly quick within the most-watched regular-season volleyball match ever — that five-set inferno at Nebraska that delivered 612,000 viewers — Wisconsin fills its movie room and a really matter-of-fact dialogue meanders to the idea of belief. If you’re in a spot the place you’re making an attempt to do an excessive amount of, the pinnacle coach says, you’re dropping belief. Doesn’t matter if the gymnasium is a kiln and it’s so loud the vitriol merges into one infinite, thrashing soundwave.
We do our factor, he says. We do our factor and we’re ok.
Wisconsin volleyball’s factor, principally, is a miasmic move of concepts tailored to, and executed by, extraordinarily versatile and proficient gamers. There is construction. But there is no such thing as a permanence. Only the time being, till the subsequent thought. It’s what you get a decade into the Kelly Sheffield expertise, with a roster constructed to fulfill his wildest goals. “I would never want to be inside Kelly’s brain,” Hickey says. “I think it would be exhausting. But that’s what makes him so good at what he does.”
Wisconsin works as a result of it will possibly change. In each method.
Smrek was a aggressive dancer till she was 14 years outdated. Setter Izzy Ashburn performed three sports activities in highschool. (She additionally dropped band after one yr.) Middle blocker/right facet hitter Devyn Robinson performed basketball earlier than dropping it for volleyball and in addition ran observe. The positional pigeonholing prevalent in youth volleyball? It all however vanishes right here. Smrek by no means educated on the right facet till the day Wisconsin coaches floated the notion. Robinson, equally, was recruited as a center and added the hitter coaching on arrival. Ashburn got here in as a setter and has been deployed as a defensive specialist, a hitter, a center and a passer earlier than returning to setting the final two seasons.
Julia Orzol was, effectively, unhealthy at diving when she obtained to Wisconsin. Split her chin on the ground 3 times one preseason. Dildine, at one level, took Orzol to a pole vault pit and threw balls for 45 minutes as Orzol laid out for them. And in that Oct. 21 match towards Nebraska, Orzol shifted from outdoors hitter to libero. “If you go back and watch some of her digs, she was Superwoman,” Dildine says. “And none of those were digs she was making even two weeks (before).”
Julia Orzol wasn’t nice at diving when she arrived at Wisconsin, however she finally mastered the talent. (Graham Stokes / Icon Sportswire through Getty Images)
No thought is past a attempt. “Putting us in spots where we may be uncomfortable,” Robinson says, “is where we grow.”
The result’s freedom to do what many others received’t. Midway via 2022, Sheffield had a quasi-radical thought. He had glorious setters in Ashburn and M.J. Hammill. He had outrageous dimension with Smrek and 6-foot-7 center Carter Booth. He had elite hitters within the 6-2 Robinson and 6-4 Sarah Franklin. He surmised he might get extra dimension on the web and extra firepower on the ground if Wisconsin switched from the ever present “5-1” rotation to a “6-2” system, which required a timeshare at setter.
It wasn’t a lightweight bulb flickering on. It was a dozen alarm clocks going off without delay. “People right away were like, you’re crazy,” Ashburn says. “Why are you even trying that?” Sheffield estimates possibly 5 p.c of 300-plus Division I groups make use of the “6-2.” He believes Southern California was the final staff to win a nationwide title working the system, within the early aughts. Wisconsin? Lost in 5 units to Pittsburgh within the Elite Eight a yr in the past and has received 24 of 27 matches this season. The offense ranked No. 2 nationally each in hitting share (.310) and blocks per set (3.01) coming into the penultimate weekend of the common season.
During a European exhibition tour final summer time, Sheffield steered Ashburn and Hammill take turns working matches in a 5-1, simply because. They declined. It wasn’t who Wisconsin was. “No questions, no selfishness — just find the flow of the game individually and together and communicate,” Ashburn says. “It really is an advantage to have another setter’s eyes from the bench, letting you know what they’re seeing, or what success they’re having.”
Sheffield concedes none of this occurs with out what he describes as a “paradigm shift” at Wisconsin; a sturdy, uncompromising dedication to resourcing volleyball. It started with the air con and getting the wasps out of the Field House roof. Then got here a brand new locker room and a brand new flooring and a brand new scoreboard. Now Wisconsin charters to street video games. Mindfulness coaches are a textual content away. Last offseason, the Badgers obtained Oura rings and weighted blankets and pads that change the temperature of their beds as a part of a program-wide sleep examine. “How it is here,” says Franklin, who performed two years at Michigan State earlier than transferring in, “is not even close to how it is at other schools.”
All volleyball packages would really like extra stuff. Fewer benefit from the institutional crucial to procure it. “Each year (Sheffield) looks for things we can dive into deeper,” affiliate head coach Gary White says. “If something new comes out, we’re like, could we build that into our program? How do we benefit from this information? We’re always looking for that.”
Which brings us to 4:26 p.m. on a Tuesday in October, and the pop-up lab inside UW Field House.
“We’re scientists right now,” the pinnacle coach tells his staff.
The Badgers are effectively into the season, however what looks like stable floor at all times floats on one thing extra fluid. Today’s take a look at topic is tempo. Wisconsin hits with enough pace on the web and the again row. Sheffield thinks his staff goes gradual in the course of the ground when it doesn’t have to. He needs his hitters to be athletic and speed up, which requires a special sort of feed from the setter. And this requires everybody to rehearse the state of affairs repeatedly whereas speaking about the place the ball is or ought to be.
Nine minutes in, Sheffield hits pause. It’s not fairly getting there. He strains the hitters up single-file. One by one, they strategy and swing. No site visitors. Just timing and mechanics and dialogue. The experiment, lowered to its core components. “Some places are like, no matter what our hitter’s percentage is, we’re running this tempo, and that’s it,” Hammill says. “In those moments, it’s very collaborative to what’s going to get us the best results.”
It’s the intense work amid the dodgeball contests and “Anchorman” clips and staff subject journeys to see Bruce Springsteen in Zurich on the finish of that Europe tour. The science juxtaposed with calculated insanity.
That alchemy, although, is within the moments when it’s arduous to inform the distinction.
Like tennis balls juggled to hone hand-eye coordination. Or the one preseason Sheffield needed to see much less spin on units, and he had Hammill and Ashburn set balloons. They thought it was ridiculous. It labored. Of course.
“He’s just a big kid,” Franklin says, “who knows volleyball really well.”
These days, sure, typically the large child acts up. He has his causes.
On March 19, 2022, Kelly Sheffield despatched a pair tweets.
Don’t get me incorrect, I’m comfortable that girls’s basketball is getting one of these protection. It’s warranted and about time, and I’m totally having fun with watching the video games. Volleyball ought to be getting the very same protection. Period!
— Kelly Sheffield (@KellyPSheffield) March 19, 2022
A yr and a half later in a wine bar, Sheffield recollects the go to from a Wisconsin administrator provoked by these ideas. ESPN despatched a message. The Big Ten reached out. The Big Ten Network did, too. Not comfortable, he was instructed.
So be it, Sheffield replied.
“You’re willing to be patient for an amount of time,” he says, “and then let’s cut the crap.”
These aren’t his questions on how to elevate faculty volleyball. These are his calls for. His profession, in spite of everything, is a mockery of limitations to entry. People pay cash simply to hear him discuss. Shoppers acknowledge Franklin, the ebullient team-leader in kills, at Plato’s Closet and ask for footage. To Sheffield, it’s not random. It’s proof of idea.
Just like 92,003 followers watching a volleyball match performed in a soccer stadium at Nebraska in August, the most important crowd ever to watch a ladies’s sporting occasion. A few weeks later, Wisconsin performed Marquette at Fiserv Forum in Milwaukee, and the 17,037 attendees set an NCAA file for largest attendance at an indoor regular-season match. And, what are you aware, in late October, Wisconsin and Minnesota performed the primary volleyball match broadcast on FOX. Big will get larger. Presumptions shrivel.
In reality, Sheffield provides, inside 48 hours of Wisconsin’s gripping first tilt with Nebraska, officers from Lambeau Field reached out about internet hosting a volleyball match.
The coach needs assurances of a sellout. A plan to make it an epic expertise for followers and the groups. That’s what Sheffield sees, even when others can’t but.
If everybody could make that occur? Let’s fricking go, he says.
(Illustration: John Bradford / The Athletic. Photos: Jamie Schwaberow / Getty; courtesy University of Wisconsin)
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