Andy Murray continues his Wimbledon marketing campaign on Friday towards Stefanos Tsitsipas.
The second-round is growing into an epic after a routine win over Ryan Peniston within the first spherical on Centre Court.
The two-time champion sports activities a reasonably distinctive kit in comparison with his rivals and the game’s finest male gamers comparable to Novak Djokovic and Carlos Alcaraz.
Sponsored by AMC, the branding has been clear throughout the Scot’s chest all through his warm-up tournaments and follow in direction of the tip of final week.
AMC has been throughout Murray’s social media within the build-up to SW19 too. So what is AMC and what do they do? Here is the whole lot you’ll want to find out about Murray’s kit sponsor.
What is AMC?
AMC stands for Andy Murray x Castore, the clothes model he is sponsored.
The partnership means the British star will proceed to put on Castore sportswear all through Wimbledon.
The model launched its line with Murray in November 2019, with the distinctive facet that the garments had been comprised of recycled and regenerated supplies.
Murray’s Wimbledon kit is made by The Woolmark Company from merino wool, which is thermoregulation and responds to altering physique temperature. The materials is 100 per cent biodegradable and renewable.
What has Murray stated?
The former Wimbledon champion helped create the design of the garments he is sporting on the match.
During the launch of the vary, Murray stated beforehand: “I work with the AMC designers on every piece, with technical performance at the heart of the process.
“It’s important that the kit performs under the toughest conditions. I really enjoy testing it, giving it my feedback and being part of the design process.”
In a dialog with GQ in 2021, Murray stated about his Wimbledon kit: “When I first picked it up, I was thinking that there was no chance I could play in it.
“It was thick and I was expecting to be roasting wearing it, but that wasn’t the case. It’s really comfortable and doesn’t restrict my game at all.”
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