The large evaluation of NPD BookScan gross sales compiled yearly by Brian Hibbs is one among the Beat’s hottest and eagerly awaited options, however it’s daunting. At round 20,000 phrases, it’s a statistician’s dream, however a few of the more attention-grabbing findings (to me anyway) should not essentially instantly obvious. In case, you needed to simply skim the highlights, or get some speaking factors to your subsequent Ted Talk, right here’s some snapshots.
My personal little preamble: 2022 was an attention-grabbing gross sales yr for graphic novels. After spectacular progress in the second pandemic yr, gross sales have been basically flat in 2022. Graphic novels, each western and Manga, went in robust however got here out even higher. WE’e seeing all the outcomes of over optimism over Pandemic Era progress – Funko destroying $30 million value of stock being maybe the prime instance. It’s exhausting to think about perpetually anxious comics publishers and retailers falling into the Funko lure of seeing limitless progress, but it surely is human nature. Several areas softened in 2022 – the place they’ll discover their stage might be fascinating to look at.
All statistics are primarily based on the curated Top 750 listing as filed by Hibbs. I’ll have some more new charts primarily based on NPDBookScan later this week.
- Sales in the high 750 titles have been up only one.02% – basically flat in 2022. However it was nonetheless the biggest variety of graphic novels ever bought, more than 33 million items.
- Sales in the high 750 titles symbolize about half of all graphic novel gross sales in BookScan reporting shops
- For the complete BookScan report – more than 50K titles – gross sales have been up 1.53% with more than 52 million graphic novels bought.
- Just over 10% of the unit gross sales of all 50k completely different graphic novels bought was generated by solely the high twenty books.
- The #1 comics vendor of the yr was CAT KID COMIC CLUB v3: ON PURPOSE which bought 623,000 copies.
- Dav Pilkey bought more than 3.7 million graphic novels however gross sales of his #1 title have been half of 2021;’s high vendor, Dog Man v10: Mothering Heights, which bought 1.3 million copies
- Still, Pilkey bought more than 7% of all graphic novels in 2022.
- The #1 manga was Chainsaw Man #1 which bought 276,000 copies
- The first superhero comedian to seem is at #257 with Batman: Year One making it the best selling superhero graphic novel of 2022.
- Marvel had just one title in the high 750 up from ZERO in 2021, and that was Moonknight from Lemire and Smallwood – that’s the precise titles, a $34.99 assortment of their run
- The high selling GN that was not manga or for younger readers was Maus, at #25 with 177k copies bought.
- Manga gross sales have been up 6.77% in items total, with Viz selling over 60% of the complete.
- Non-manga publishers (“western comics”) have been down 4.4% in items in the high 750.
- Scholastic was the #1 non-manga writer, with 23 million copies bought, nonetheless yr to yr they have been down 7.5% from 2021.
- The Hobbit adaptation by Dave Wenzel initially revealed in 1989 continues to be a gradual vendor many years later, with some 134,000 copies of the 2001 version bought since 2004.
- HarperCollins and its related imprints had a powerful yr, making it the #3 non-manga writer, up 11% in items – led by Terri Leibenson and Jerry Craft.
- John Patrick Green was First Second;’s most profitable creator final yr with 352,733 copies bought of his Investigators sequence.
- DC Comics was the #6 non-manga writer, with solely 20 titles in the Top 750, down from a excessive of 131 in 2014. You can take a look at a variety of causes for this – the rise of manga and children comics being one among them – however the deliberate dismantling of DC’s gross sales division should even be talked about. DC’s unit gross sales have been down 13.5% from 2021 – nonetheless it was their eighth best yr since 2007.
- IDW had a powerful yr because of TMNT: The Last Ronin, which bought some 66K copies, and giving them a ten.7% rise over 2021. Dark Horse took a large hit in 2022, down -18.44% from 2021.
- Image is approach down from its Walking Dead period highs, understandably, though Saga is making a giant comeback. Image was down 12% from 2021.
- Marvel Comics has by far the most baffling efficiency of any writer, with a paltry 16,000 copies of a single e-book bought in the high 750. Looking at the complete listing, they’d a shade over 5000 completely different titles on the listing, however solely 932k copies bought – a median of 186 per title. Meanwhile Scholastic was capable of transfer 42k copies of Miles Morales: Shockwaves. In reality each Marvel licensee – Viz, Scholastic, PRH, Abrams – was capable of promote more books than Marvel itself.
- Oni Press’s greatest e-book of the yr was Gender Queer, which bought more than 27k copies.
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