Why is Gen Z (folks born between 1997 and 2012) consuming far much less at live shows than the earlier generations?
According to a reside music CEO from Minneapolis, one of many largest causes is marijuana edibles.
“One of the big trends we’re seeing is that Gen Z doesn’t drink as much. They’re either eating edibles before they come or there’s more of a sober, mental health [focus]… Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That’s not going to be a sustainable revenue stream,” the CEO stated, per Consequence.
According to Billboard, the brand new pattern, which is hurting smaller live performance venues, started to emerge following the COVID-19 pandemic.
“Coming out of COVID-19, everything about the live music business was turned upside down,” one other reside music skilled instructed the outlet.
The identical particular person famous that there is a 25 p.c distinction between Gen Z’s alcohol consumption at live shows and that of millennials, Gen X and boomers.
READ MORE: Study Reveals the U.S. States With the Worst Concert Crowds
Texas State University professor of psychology Ty Schepis stated that whereas alcohol use is trending down amongst faculty college students, marijuana use has risen to 37 p.c.
On X (previously Twitter), one concertgoer highlighted the pattern by blaming the decline in consuming at live shows on the costly costs of drinks at venues.
“Madison Square Garden charged me $40 for a tequila sunrise,” they wrote.
In a reply to the unique tweet, they joked, “Follow me if you’ve also been victimized by MSG drink prices.”
Other followers shared related tales in response.
“Me when I got a tequila Redbull and the bill was $48,” one particular person tweeted.
“Me and my $26 Whiteclaw against the world,” another person shared.
Another particular person confirmed they’re a part of the demographic who would a lot somewhat get pleasure from some marijuana than shell out cash for high-priced drinks.
“I’m pulling out my joints and sparking up. Saving myself a $100 tab,” they tweeted.
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Gallery Credit: Philip Trapp
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