Whyte Fang's 2000% Spotify Spike Highlights Coachella's Influence on Streaming

Whyte Fang, Alison Wonderland’s shadowy alter ego, noticed her streaming numbers swell within the wake of her breakout Coachella debut.

After her show-stealing Coachella debut, Whyte Fang is within the midst of a bona fide breakout.

The proof is within the pudding. And it is in Coachella, the DNA of which intrinsically explodes the music of its artists far past the confines of its phases.

The alias of digital music famous person Alison Wonderland, Whyte Fang shocked the Coachella devoted on April 14th, performing an electrifying DJ set from inside a large LED cage. Fang, who’s at the moment eight months pregnant, had launched her debut album GENESIS the identical day.

But even earlier than the beautiful efficiency, the album’s streaming numbers skyrocketed. According to Spotify, Whyte Fang noticed her streams swell by a staggering 2000%.

Streams of music by Frank Ocean elevated 70% on Friday forward of his controversial headlining Sunday efficiency, which rankled followers and critics. Meanwhile, streams of Calvin Harris’ “Slide” mushroomed at a 135% clip. Harris’ efficiency additionally doubled as a tribute to Migos rapper Takeoff, who handed away on the age of 28 final 12 months.

BLACKPINK, who headlined on Saturday, noticed a 70% spike in streams. Other Coachella performers who skilled a boon embrace Dominic Fike (190%), Idris Elba (62%) and blink-182 (61%).

Over 365,000 fan-generated Coachella playlists had been created on Spotify this 12 months, in keeping with the streaming large. These playlists have been streamed over 10 million instances thus far.

Whyte Fang, the alias of Alison Wonderland.

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We caught up with Whyte Fang in late 2022 for her first-ever interview to debate the shadowy alias, which had been dormant for over a decade.

“I really, really want this to be focused on the music,” she mentioned on the time. “I’m so performative with Alison and I fucking love it, but I just really wanted [Whyte Fang] to be an art piece. I didn’t want it to be about me… I’m just trying to let the art speak for itself without me having to frontwoman it. Because I’m not singing, there’s no lyrics. It’s about whatever the hell came out of my brain. It’s purely beats. It’s very primal.”

Coachella Weekend 2 is now underway. You can livestream the competition right here.