Will Laroca aka William Fredriksson is a Swedish artist, songwriter and producer. Even although Will Laroca is a brand new challenge, William is not any newcomer. In Sweden he’s already a multi-platinum producer within the manufacturing group TMA, collectively along with his childhood buddy Tiam Faorkhy Nia, in addition to a gold licensed solo artist (below the artist identify WILLOW). From 2012 till right now, William has helped form Sweden’s trendy hip-hop sound in collaboration with a number of the most influential Nordic hip-hop artists.
His music fluidly strikes by way of digital music and acoustic devices in addition to totally different genres and kinds to create his personal private and thrilling sound. The music is simple to entry for everybody with out dropping a deeper which means, each lyrics and melodies are vital for him. Laroca’s influences come from every kind of genres in addition to EDM, something from rap, disco, rock and funk to Swedish/Middle Eastern/South American/African folks music and ethnic beats, in addition to pop and nation.
Now, this gifted artist is again along with his new single “Holy Ones” signed to Virgin Music Sweeden. It’s a clean, pop oriented home observe with nuances of Meduza and even Bastille, however all collectively, distinctive to Will Laroca. Will explains, “Everyone has darkness and light, we all struggle with those sides and the song is about overpowering your darkness, standing firm and believing in your purpose. If you have purpose, you are a holy one. Have some faith and know your worth!”
With loads of musical influences current on “Holy Ones,” probably the most impactful inspirations across the observe comes from his religion and God.
“The transition into house music came from a genuine interest in mixing different music styles and experimenting with different tempos and genres. Because of my hip-hop background with very meaningful and personal text and content, it came naturally to me to mix them and create my own take on EDM with deep lyrics. I’m a musician with the greatest respect for the art of music. The possibility to express emotions, dreams and thoughts through a song is what drives me. I basically fell in love with making melodies.” – Will Laroca
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